The Residential Designer
​Pricing Playbook™

Confidently Price Your Design Services - Without a Portfolio, Website, or Guesswork

Struggling to Set Your Rates as a Residential Designer?

If you’ve ever wondered:​ 

  • “Am I charging too much… or not enough?”
  • “What if clients ghost me when I share my rates?”
  • “How do I look credible without a website or portfolio?”

…then you’re not alone. Most talented designers stall out right here — not because of their skills, but because they don’t know how to price, present, and position their services with confidence.

Your Solution:

The Residential Designer Pricing Playbook

This personalized pricing engine takes the guesswork out of charging for your design work. 
No more guessing. No more apologizing. Just clear, confident pricing you can pitch today.

Here’s how it works:

1.

Spend 5–10 minutes
answering simple questions about your background, services, and deliverables.

2.

Plug it into the AI Matrix - the same tool I use with high-ticket clients.

3.

Instantly generate proposal-ready rates tailored to you.

What You’ll Walk Away With:

  • A ready-to-use rate sheet aligned with your skills and services
  • Tiered pricing that grows as your confidence (and expertise) grows
  • Clarity on exactly what to charge, without second-guessing
  • The ability to present your pricing like a pro - even if you're brand new

Plus: Our Premium Tools Unlocked for FREE!

The DoStudios Design Proposal Matrix

Your personalized pricing engine. Plug in your experience and services to generate proposal-ready rates you can use immediately.

Pitch-Perfect Pricing Mini Training

Learn how to communicate your value and confidently present your pricing — even without a portfolio or fancy website.

Pricing Models' Swipe Files

Pre-built sample pricing packages modeled on real-world scopes — so you can stop guessing and start charging.

Your Investment Today

Just $27 for instant access to The Residential Designer Pricing Playbook™
That’s it. No contracts, no fluff - just the framework you need to start charging like a professional.

But That’s Not All…

The Bonus Stack ($197 VALUE)

When you grab your Playbook today, you also unlock an exclusive bonus stack for FREE with my TWO most powerful tools (normally only shared with premium coaching clients):

  • No-Portfolio Marketing Strategy
    Even without a portfolio, you can show up as the trusted expert homeowners are searching for. Learn how to weave your expertise into client conversations, Discovery Meetings, and outreach — without ever feeling “salesy.”
  • Your Pricing Strategy Plan
    Turn everything you’ve learned into a clear action plan. Use this simple worksheet to organize your pricing decisions, set income goals, and map your next steps — so your pricing stays aligned with your value as you grow.

And yes… there's more!

These bonuses are 100% included with your Residential Designer Pricing Playbook™ — and only available here.

Real Client Results

Ready to Finally Feel Confident in Your Pricing?

Stop guessing, stop hesitating, and start getting paid what your design services are worth.

Dear Drafters, Architects, and Interior Designers,

If you want to confidently price your floor plan design services and stop second-guessing your value, this offer will change your life.

I’m Stefani Thatcher. I spent 10 years as a drafter for a homebuilder. While it offered flexibility, I was designing by committee, away from my kids, and ultimately held responsible for others' promises. The breaking point came when a decade of loyalty was rewarded with a $1/hour raise offer.

Blindly, bravely, I walked away and built my own referral-based residential design business. Within six months, I matched my annual salary. Soon, I was charging $10K–$30K per project, working just three days a week.

The real shift? I stopped asking "How much can I make?" and started asking "How satisfied can I make the homeowner?" This simple change unlocked everything: referrals, repeat projects, and dream clients.

I discovered the key was a repeatable system for pricing, presenting, and positioning high-value design work. I refined this process and started teaching it. 

Knowing this formula needed to be accessible, I created The Residential Designer’s Pricing Playbook—making it affordable for anyone ready to price and sell their design services with clarity and confidence.

​- Stefani

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